Description - Master the Media to Attract Your Ideal Clients by Derrick Kinney
A practical guide for financial professionals who want to better utilize the media to reach their clients Master the Media to Attract Your Ideal Clients will help financial professionals become media experts and then show them how to leverage their media visibility to reach the most ideal clients. This book skillfully outlines the key steps necessary to work with the media, become more visible, and attract clients without incurring any expenses. It also offers valuable tips on becoming a household name in one's community as well as how to research and develop relationships with local and national media. Filled with in--depth insight and expert advice, Master the Media to Attract Your Ideal Clients is a valuable resource for any financialservices professional or any company looking to increase their client base. Derrick Kinney (Arlington, TX) has been recognized as the "most visible" financial advisor at the national investment firm he's affiliated with, having appeared in the media more often than any of the company's other 10,000 advisors. In addition to his own planning practice, Kinney runs Palladium Media Consulting, Inc., which advises financial professionals across the country on how better to position themselves as experts available to the media.
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(231mm x 178mm x 23mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
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Author Biography - Derrick Kinney
DERRICK KINNEY, a Dallas/Fort Worth - based financial planner, has been named the "most recognized" financial advisor in the Dallas/Fort Worth area, and has appeared in the media more often than any of his firm's 10,000 advisors. Nationally, Kinney has been featured in Investment Advisor magazine and has been interviewed by Bloomberg Television, CBS Marketwatch, BusinessWeek, Investment News, Ticker, and Forbes. Locally, Kinney is seen weekly on the NBC Dallas affiliate as a financial expert and his byline financial column appears in the Fort Worth Business Press. In addition to his own successful planning practice, Kinney runs Palladium Media Consulting, which advises financial professionals across the country on how to position themselves as financial experts in their local media. Kinney is a nationally recognized speaker and regularly gives seminars to large groups of planners.