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Description - Managing Retail Consumption by Barry J. Davies

This title locates retailing in its social context and develops a perspective which provides a balanced approach between management and the social sciences. It considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure, and edit their repertoire of responses. It looks at how retailing works and offers examples and case studies of numerous companies.

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Book Details

ISBN: 9780471489122
ISBN-10: 0471489123
Format: Paperback
(234mm x 188mm x 21mm)
Pages: 370
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 16-Jan-2002
Country of Publication: United Kingdom

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