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Description - From Business Strategy to IT Action by Robert J. Benson

From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as: The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment, and assessing a company's entire IT budget Methods for using IT Impact Management to establish IT culture and performance models for the business/IT connection The IT Improvement Zone, which quickly identifies where a company can focus its energies for maximum results And much more

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Book Details

ISBN: 9780471491910
ISBN-10: 0471491918
Format: Hardback
(234mm x 157mm x 29mm)
Pages: 352
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 19-Mar-2004
Country of Publication: United States

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Author Biography - Robert J. Benson

Robert J. Benson is a principal with The Beta Group, a consulting firm with clients in the United States and throughout the world. He is affiliate professor of computer science at Washington University and part-time professor of information management at Tilburg University in the Netherlands. He is coauthor of Information Economics: Linking Information Technology and Business Performance and Information Strategy and Economics. Thomas L. Bugnitz is President of The Beta Group. He is a frequent speaker on technology management and an adjunct professor at Washington University. William B. Walton is a principal with The Beta Group. Prior to joining The Beta Group, he spent seventeen years with Gartner Group, where he developed IT measurement services and associated analytical methods.

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