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This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses.* Explores some of the trends taking place within the broad consumer--retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia* Numerous global case studies are used to show keys issues* Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment* Describes how retailers can plan their cross channel network strategy for the future

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Book Details

ISBN: 9780471498032
ISBN-10: 0471498033
Format: Paperback
(246mm x 168mm x 19mm)
Pages: 296
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 26-Apr-2002
Country of Publication: United Kingdom

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