Description - From the Trenches by Erin J. Kelly
Twenty business leaders and innovators at the forefront of the e--business revolution share their insights for surviving and thriving in a digital economy Bringing together essays written by more than twenty luminaries from the world of e--business, From the Trenches affords readers a uniquely broad and authoritative perspective on the present and future of the global e--conomy and the real business issues that are driving it. CEOs, executives, and marketers from cutting--edge e--businesses, such as Nortel Networks, EDS Systemhouse, the Boston Consulting Group, as well as venture capitalists, entrepreneurs, and innovators in a range of industries, including telecommunications and new media, share their strategies for reinventing business for a digital economy. They also offer cogent answers to critical questions concerning content distribution in an Internet world, e--business financing, legal and privacy issues, Internet marketing, reengineering businesses to improve productivity and find success in a digital environment, and much more.
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(233mm x 162mm x 22mm)
John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
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Book Reviews - From the Trenches by Erin J. Kelly
Author Biography - Erin J. Kelly
Erin J. Kelly (Ottawa, Ontario) is Associate Director, Technology Development for Sympatico, the largest Internet Service Provider in Canada. Previously, she was a Product Developer with Televitesse Systems Inc., an affiliate of Newbridge Networks. As well, she was a CBC journalist, Associate Producer and writer for national TV and radio programs including Quirks and Quarks, The National, Undercurrents, and Newsworld International. She has addressed audiences in Canada, Europe, and Asia on the topic of the Internet and New Media, and is published in professional journals and popular media such as the Globe and Mail and The Toronto Star.