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Description - Your Financial Action Plan by G.Cotter Cunningham

An action plan for financial literacy and security Your Financial Action Plan offers a 12-step self-analysis guide for readers to determine how financially literate they are, and then provides 12 simple steps to help them forge the financial future they desire. Financial knowledge means financial power, and in Your Financial Action Plan, readers will be introduced to important personal financial issues including debt, mortgages, insurance, taxes, and much more. Filled with practical guidance and extensive expertise that only Bankrate could provide, Your Financial Action Plan will help readers avoid costly mistakes by helping them close the gap between knowing and executing financially sound strategies. While three out of five Americans believe they are in control of their personal finances, that same number of people actually haven't a clue how much life, auto, or health care insurance they should carry. According to the Roper Survey on Financial Literacy commissioned by Bankrate last year, people deal with personal finance similarly to the way they deal with dieting--they often know what they should do, yet there is a disconnect when it comes to actually following through, causing every American to lose an estimated USD5,000 every year. Your Financial Action Plan compels consumers to confront issues such as creating a will, building a savings nest egg for rainy days, and making and sticking to a monthly budget.

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Book Details

ISBN: 9780471650300
ISBN-10: 0471650307
Format: Hardback
(233mm x 162mm x 21mm)
Pages: 224
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 24-Sep-2004
Country of Publication: United States

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Author Biography - G.Cotter Cunningham

G. COTTER CUNNINGHAM is an authority on personal finance. For over a decade, he has given consumers expert advice on their important finan--cial matters. Mr. Cunningham is the Chief Operating Officer of Bankrate, Inc., which operates Bankrate.com, the most--visited personal finance rate information Web site in the world. Mr. Cunningham and his colleagues provide consumers with comparative data and practical advice on CDs, mortgages, auto loans, banking, taxes, and financial planning. Bankrate.com helps consumers to select the best financial institution for their particular needs. Bankrate provides financial data and information to a network of more than 75 partners, including Yahoo!, America Online, the Wall Street Journal, and the New York Times. Cotter Cunningham has a unique background and perspective on personal finance. He has spent almost his entire career in finance, from working as a loan officer and running an Internet--based credit card program, to advising companies on financial strategy. Cotter believes the first step in financial independence is to foster a basic understanding of the who, what, why, where, and when of financial matters. In Your Financial Action Plan, he provides readers with the knowledge they need to plan their financial future. He lives in Palm Beach Gardens, Florida, with his wife and children.