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Description - 101 Marketing Strategies for Accounting, Law, Cons Ulting and Professional Services Firms by Troy Waugh

New marketing strategies for professional service businesses This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing a relationship to closing the deal and helps service professionals determine where they are in the selling process and follow-through for the best result. With 101 Marketing Strategies, professional services providers will learn to bring in new clients and build better relationships with existing ones. Troy Waugh, CPA (Nashville, TN), is the author of the highly acclaimed book Power Up Your Profits and one of the most sought-after speakers on sales and marketing professional services in the country. He is also the founder of The Rainmaker Academy, the leading sales and marketing training courses in the U.S. and Western Europe.

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Book Details

ISBN: 9780471651109
ISBN-10: 0471651109
Format: Hardback
(247mm x 164mm x 23mm)
Pages: 266
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 12-Apr-2004
Country of Publication: United States

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Author Biography - Troy Waugh

Troy Waugh, CPA, is author of the highly acclaimed book, Power Up Your Profits, and numerous articles published in Accounting Today, The Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh's experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program.