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Description - Emeril! by Marcia Layton Turner

Required reading for everyone who loves Emeril Emeril Lagasse is a phenomenon a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a USD70 million dollar culinary empire. Along the way, he's added new catch phrases to the American idiom "bam," "kick it up a notch," and "pork fat rules" and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, Marcia Layton Turner takes us inside Emeril's world. Turner shows how Emeril has managed to juggle all of his interests (including two top-rated television shows on the Food Network, a regular Good Morning America spot, nine restaurants, eight cookbooks and numerous licensed products), maintain quality, overcome missteps, and stay true to his mission showing ordinary people how to have fun with food. Marcia Layton Turner (Rochester, NY) is an Emeril fan and small business expert who has written numerous books, including Kmart's Ten Deadly Sins (0-471-43593-7) and the award-winning Unofficial Guide to Starting a Small Business (0-7645-7285-7). Her favorite Emeril recipe is fried pickles.

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Book Details

ISBN: 9780471656265
ISBN-10: 0471656267
Format: Hardback
(234mm x 165mm x 23mm)
Pages: 256
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 26-Aug-2004
Country of Publication: United States

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Author Biography - Marcia Layton Turner

MARCIA LAYTON TURNER is an Emeril fan who has been consistently impressed with Lagasse's success in creating a culinary empire using his name as a brand. Having won cooking contests and awards at a young age herself, Turner once considered a culinary arts career. Instead, she became a small business expert, writing the award--winning Unofficial Guide(r) to Starting a Small Business (Wiley). She has written for several top magazines and Web sites, including Business 2.0 and iVillage.com.

Books By Marcia Layton Turner

Kmart's Ten Deadly Sins by Marcia Layton Turner
Hardback, August 2003
$77.88