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Description - Emeril! by Marcia Layton Turner

A revealing look at the real "Emeril live" Emeril Lagasse is a phenomenon--a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi--million--dollar culinary empire. Along the way, hea s added new catchphrases to the American idiom--"bam," "kick it up a notch," and "pork fat rules"--and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, you get to enter into Emerila s incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Todaya s Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission--showing ordinary people how to have fun with food. Weaving together Emerila s personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Todaya s Most Popular Chef offers an entertaining look at how one of the worlda s most talented chefs became a household name.

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Book Details

ISBN: 9780471656265
ISBN-10: 0471656267
Format: Hardback
(234mm x 165mm x 23mm)
Pages: 256
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 3-Sep-2004
Country of Publication: United States

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Author Biography - Marcia Layton Turner

MARCIA LAYTON TURNER is an Emeril fan who has been consistently impressed with Lagasse's success in creating a culinary empire using his name as a brand. Having won cooking contests and awards at a young age herself, Turner once considered a culinary arts career. Instead, she became a small business expert, writing the award--winning Unofficial Guide(r) to Starting a Small Business (Wiley). She has written for several top magazines and Web sites, including Business 2.0 and iVillage.com.

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