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The real Hugh Hefner-the extraordinary inside story of an American icon "Riveting...Watts packs in plenty of gasp-inducing passages."- Newark Star Ledger "Like it or not, Hugh Hefner has affected all of us, so I treasured learning about how and why in the sober biography."- Chicago Sun Times "This is a fun book. How could it not be? Watts aims to give a full account of the man, his magazine and their place in social history. Playboy is no longer the cultural force it used to be, but it made a stamp on society."- Associated Press "In Steven Watts' exhaustive, illuminating biography Mr. Playboy , Hefner's ideal for living -- marked by his allegiances to Tarzan, Freud, Pepsi-Cola and jazz -- proves to be a kind of gloss on the Protestant work ethic."- Los Angeles Times Gorgeous young women in revealing poses; extravagant mansion parties packed with celebrities; a hot-tub grotto, elegant smoking jackets, and round rotating beds; the hedonistic pursuit of uninhibited sex. Put these images together and a single name springs to mind-Hugh Hefner. From his spectacular launch of Playboy magazine and the dizzying expansion of his leisure empire to his recent television hit The Girls Next Door , the publisher has attracted public attention and controversy for decades. But how did a man who is at once socially astute and morally unconventional, part Bill Gates and part Casanova, also evolve into a figure at the forefront of cultural change?In Mr. Playboy , historian and biographer Steven Watts argues that, in the process of becoming fabulously wealthy and famous, Hefner has profoundly altered American life and values. Granted unprecedented access to the man and his enterprise, Watts traces Hef's life and career from his midwestern, Methodist upbringing and the first publication of Playboy in 1953 through the turbulent sixties, self-indulgent seventies, reactionary eighties, and traditionalist nineties, up to the present. He reveals that Hefner, from the beginning, believed he could overturn social norms and take America with him.This fascinating portrait illustrates four ways in which Hefner and Playboy stood at the center of several cultural upheavals that remade the postwar United States. The publisher played a crucial role in the sexual revolution that upended traditional notions of behavior and expectation regarding sex. He emerged as one of the most influential advocates of a rapidly developing consumer culture, flooding Playboy readers with images of material abundance and a leisurely lifestyle. He proved instrumental-with his influential magazine, syndicated television shows, fashionable nightclubs, swanky resorts, and movie and musical projects-in making popular culture into a dominant force in many people's lives. Ironically, Hefner also became a controversial force in the movement for women's rights. Although advocating women's sexual freedom and their liberation from traditional family constraints, the publisher became a whipping boy for feminists who viewed him as a prophet for a new kind of male domination.Throughout, Watts offers singular insights into the real man behind the flamboyant public persona. He shows Hefner's personal dichotomies-the pleasure seeker and the workaholic, the consort of countless Playmates and the genuine romantic, the family man and the Gatsby-like host of lavish parties at his Chicago and Los Angeles mansions who enjoys well-publicized affairs with numerous Playmates, the fan of life's simple pleasures who hobnobs with the Hollywood elite.Punctuated throughout with descriptions and anecdotes of life at the Playboy Mansions, Mr. Playboy tells the compelling and uniquely American story of how one person with a provocative idea, a finger on the pulse of popular opinion, and a passion for his work altered the course of modern history. Spans from Hefner's childhood to the launch of Playboy magazine and the expansion of the Playboy empire to the present Puts Hefner's life and work into the cultural context of American life from the mid-twentieth-century onwards Contains over 50 B/W and color photos, including an actual fold-out centerfold

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Book Details

ISBN: 9780471690597
ISBN-10: 0471690597
Format: Hardback
(244mm x 168mm x 45mm)
Pages: 544
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: Turner Publishing Company
Publish Date: 3-Oct-2008
Country of Publication: United Kingdom

Other Editions


US Kirkus Review » Detailed assessment of the debatably enviable life of America's bachelor.Examining Playboy archives (Hef is something of a pack rat) and Hefner's own journals, Watts (History/Univ. of Missouri; The People's Tycoon: Henry Ford and the American Century, 2005, etc.) constructs a nuanced portrait of Hefner's life that also serves as a panorama of hip culture from the 1950s onward - Sinatra, JFK and many others put in appearances. Watts convincingly argues that Hefner anticipated a number of distinct trends that transformed American society, including postwar consumerism, feminism (whose adherents, generally speaking, castigated Hef) and, of course, the'60s sexual revolution. Watts unearths the narrative of Hefner's childhood in Chicago in the '30s. Within his deeply religious family, he was doted on by his mother and neglected by a mostly absent father, creating "a child who was extraordinarily self-absorbed." Certainly, Hefner was fascinated by sexuality and how its acknowledgement was forbidden, but as he noted later, "Pop culture was my other parent." As an unhappy young man with fond memories of his high-school popularity, Hefner synthesized these personal interests into the legendary 1953 "homemade" first issue of Playboy. (An early nude picture of Marilyn Monroe demonstrated his acumen.) Hefner described the magazine as "a pleasure-primer styled to the masculine taste," and it took off. By the '60s, Hefner was engaged in controversy, via his "Playboy Philosophy," and expansion, as the famed Playboy Clubs helped him build a business empire that reflected his sybaritic lifestyle in his notorious mansion. Circulation peaked in the swinging '70s (as did an ugly drug controversy); the '80s were less kind, as the brand seemed dated. Hefner resembles a chameleon in Watts's mostly sympathetic portrait, variously appearing as a prescient social critic, an early supporter of civil rights, a generous Gatsby figure and a cranky, obsessive sex addict. The author captures the transitions in American society, though he's repetitive in details and themes, and rather tame, if tasteful, in depicting the sexual exploits that always surrounded Hefner and his empire.Probably the last word on the man behind a million adolescent fantasies. (Kirkus Reviews)

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Author Biography - Steven Watts

STEVEN WATTS is Professor of History at the University of Missouri. He is the author of four books, including The People's Tycoon: Henry Ford and the American Century and The Magic Kingdom: Walt Disney and the American Way of Life.

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