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Description - The Art of Selling to the Affluent by Matt Oechsli

This insightful book shows salespeople how to meet the needs of affluent clients - from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long--term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step--by--step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top--dollar clients.

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Book Details

ISBN: 9780471703235
ISBN-10: 0471703230
Format: Hardback
(234mm x 158mm x 23mm)
Pages: 256
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 25-Jan-2005
Country of Publication: United States

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Author Biography - Matt Oechsli

MATT OECHSLI is the founder and President of The Oechsli Institute, an internationally recognized consulting and research firm with such clients as American Express, Merrill Lynch, Wachovia, Morgan Stanley, and Pioneer Investments. He is a leading authority and much sought--after speaker on how to attract, service, and retain affluent clients and customers.

Books By Matt Oechsli

Art of Selling to the Affluent, 2nd Edition by Matt Oechsli
Hardback, January 2014