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Description - Avon by Laura Klepacki

A colorful look at Avon's journey to the top Avon is the world's largest direct sales company, with a record four million representatives in more than 140 countries worldwide. Its product line has expanded from cosmetics to vitamins, weight control products, clothing, and jewelry. In The Avon Story, author Laura Klepacki offers an in--depth look at how Avon grew from a small business selling books door--to--door to one of the world's leading cosmetics companies. Through exclusive interviews with company executives----both past and present----as well as analysts and other experts in the beauty and cosmetics industry, Klepacki reveals how Avon has built a global empire by addressing the needs and customs of women around the world as well as how it has managed to thrive in all economies even in tough times. Readers will also discover how this cosmetics powerhouse has maintained and increased its market share through new product introductions, the use of technology, appealing to different customers, including men and teens, rewarding its best performers, and giving back to society with financial support for such causes as domestic violence and breast cancer. The Avon Story also takes a look at the leadership principles that have allowed Avon to prosper over the years. Engaging and entertaining, The Avon Story offers readers a well--rounded account of one of America's most respected and successful companies. Laura Klepacki (West Caldwell, NJ) is an experienced journalist who has covered beauty, marketing, and other consumer issues. She is the mass--market beauty editor for Women's Wear Daily, where she specializes in articles on the multibillion--dollar health and beauty care industry in the United States. She frequently travels to industry conferences to meet with senior executives and has close contacts with consultants and analysts in the cosmetics and fashion business.

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Book Details

ISBN: 9780471710264
ISBN-10: 0471710261
Format: Hardback
(238mm x 161mm x 25mm)
Pages: 264
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 11-Apr-2005
Country of Publication: United States

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Author Biography - Laura Klepacki

LAURA KLEPACKI is an experienced journalist who has covered the beauty, marketing, and consumer products industries for many years. The former mass market beauty editor for Women s Wear Daily, Klepacki has long reported on Avon and is a noted expert on the multibillion dollar health and beauty care industry.

Books By Laura Klepacki

Avon by Laura Klepacki
Paperback, May 2006