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Description - How to Make Money Selling Stocks Short by William J. O'Neil

A user-friendly guide to the tricky art of short selling Most investing books focus on when to buy and when to sell stocks. But often, selling short selling shares of a stock you don't yet own in the hope of buying it back at a lower price can be a key tool for survival in a volatile market. Selling short is a skill few investors have mastered. In such bestsellers as How to Make Money in Stocks, investing guru William O'Neil has helped individual investors master the basic principles of sound investing. Now he introduces ordinary investors to short selling. Filled with simple, straightforward guidance, helpful charts and examples, and a quick-take short-selling checklist, here is the real know-how readers need to successfully incorporate short selling into their investing strategy. William J. O'Neil (Los Angeles, CA) has distinguished himself as a champion of the individual investor by providing to the average investor innovative, sound, and effective tools and methods necessary for investment success. He is the author of the bestselling How to Make Money In Stocks, among other investing guides, and a leading proponent of the CAN SLIM system of investing, as well as the founder of Investor's Business Daily.

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Book Details

ISBN: 9780471710493
ISBN-10: 0471710490
Format: Paperback
(252mm x 180mm x 8mm)
Pages: 208
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Jan-2005
Country of Publication: United States

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Author Biography - William J. O'Neil

WILLIAM J. O'NEIL has distinguished himself as a champion of the individual investor by providing them with innovative, sound, and effective tools and methods necessary for investment success. His investment books, including the bestselling How to Make Money in Stocks and The Successful Investor, outline in detail the CAN SLIM investment research tools that enabled Mr. O'Neil to buy his own seat on the New York Stock Exchange in 1963 and start his own institutional investment firm, William O'Neil + Co., Incorporated, which today services over 500 institutional investment organizations. The publication he designed and created in 1984, Investor's Business Daily, brings sophisticated stock market data to the investing masses on a daily basis, and its Web site, investors.com, informs and educates individual investors on the basic principles of sound investing. GIL MORALES, a 1981 graduate of Stanford University, began his career in the industry as a stockbroker with Merrill Lynch in 1991. He later moved to PaineWebber in 1994 where he quickly became one of that firm's top producers, and was recruited to join William O'Neil + Co., Inc. in 1997 by William J. O'Neil himself. He currently serves as Vice President and Chief Market Strategist at William O'Neil + Co., Inc. where he also functions as an internal portfolio manager responsible for managing a portion of the firm's equity assets.