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Description - Retailing in the 21st Century by Chris Thomas

According to authors, Chris Thomas and Rick Segel, of "Retailing in the 21st Century", there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant. This book will help students understand how to start a retail business from the ground up. The authors' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

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Book Details

ISBN: 9780471723202
ISBN-10: 0471723207
Format: Paperback
(240mm x 190mm x 15mm)
Pages: 288
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 10-Aug-2005
Country of Publication: United States

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