Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader--friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth--generating patent programs----and shows you how you can do it too.
Buy Making Innovation Pay book by Bruce Berman from Australia's Online Bookstore, Boomerang Books.
(247mm x 152mm x 22mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
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Author Biography - Bruce Berman
BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation--based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese.