Description - Selling the Sea by Bob Dickinson
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Buy Selling the Sea by Bob Dickinson from Australia's Online Independent Bookstore, Boomerang Books.
(230mm x 155mm x 21mm)
John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
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Author Biography - Bob Dickinson
Bob Dickinson, President and CEO of Carnival Cruise Lines, is one of the leisure travel industry's most accomplished and respected leaders. At the helm of the world's most popular cruise line, Dickinson oversees 37,000 employees and twenty-two cruise ships that carry more than 3 million passengers annually. He is the recipient of numerous professional accolades including being named to the Travel Industry Association of America's Hall of Leaders, as well as one of America's top marketers by Advertising Age magazine. Andy Vladimir is Associate Professor Emeritus of Marketing and Management at Florida International University School of Hospitality and Tourism Management. He is the former director of tourism for the Government of Bermuda, and a well-known business and consumer travel writer who specializes in covering the cruise industry.