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Description - Enabling eBusiness by W. S. Whyte

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory. Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more. Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses. Here you'll find the answers to these questions - and more: How can you "seduce" customers into buying on-line? How do you get customers to trust you? What is database marketing? How do you make payment secure?

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Book Details

ISBN: 9780471899419
ISBN-10: 0471899410
Format: Paperback
(228mm x 154mm x 23mm)
Pages: 446
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 24-May-2001
Country of Publication: United Kingdom

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