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Description - Frog: Form Follows Emotion (Cutting by Fay Sweet

"Form follows emotion" is the mantra of Frog's founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac's revolutionary user-friendly styling and was a leading light in the invention of curvy, "biomorphic" product design. Founded in Germany's Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.

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Book Details

ISBN: 9780500019177
ISBN-10: 0500019177
Format: Hardback
Pages: 64
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 1-Apr-1999
Country of Publication: United Kingdom

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