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"Form follows emotion" is the mantra of Frog's founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac's revolutionary user-friendly styling and was a leading light in the invention of curvy, "biomorphic" product design. Founded in Germany's Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.

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Book Details

ISBN: 9780500019177
ISBN-10: 0500019177
Format: Hardback
(210mm x 210mm x mm)
Pages: 64
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 10-May-1999
Country of Publication: United Kingdom


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