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Description - Advertising is Dead by Tom Himpe

As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.

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Book Details

ISBN: 9780500286876
ISBN-10: 0500286876
Format: Paperback
(280mm x 239mm x 20mm)
Pages: 224
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 1-Aug-2007
Country of Publication: United Kingdom

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