Call Boomerang Books 1300 36 33 32

Wishing all of our customers a very Merry Christmas and a Happy New Year - The Team at Boomerang Books

Description - Consuming the Romantic Utopia by Eva Illouz

To what extent are our most romantic movements determined by the portrayal of love in film and on television? In this study of American love in the 20th century, the author unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. She studies how individual conceptions of love overlap with the worlds of cliches and images she calls "Romantic Utopia". This Utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking and marriage. Since the early 1900s advertisers have tied the purchase of beauty products, sports cars, diet drinks and snack foods to success in love and happiness. The author reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. The study begins with readings of ads, songs, films and other public representations of romance and concludes with individual interviews in or

Buy Consuming the Romantic Utopia by Eva Illouz from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780520205710
ISBN-10: 0520205715
Format: Paperback
(229mm x 152mm x mm)
Pages: 332
Imprint: University of California Press
Publisher: University of California Press
Publish Date: 28-May-1997
Country of Publication: United States

Other Editions - Consuming the Romantic Utopia by Eva Illouz

Book Reviews - Consuming the Romantic Utopia by Eva Illouz

» Have you read this book? We'd like to know what you think about it - write a review about Consuming the Romantic Utopia book by Eva Illouz and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Eva Illouz

Eva Illouz teaches sociology at the Hebrew University of Jerusalem. She is the Academic Director of the Program of Cultural Studies as well as a member of The Center for the Study of Rationality

Books By Eva Illouz

Hard-core Romance by Eva Illouz
Paperback, May 2014
Why Love Hurts by Eva Illouz
Paperback, September 2013
Saving the Modern Soul by Eva Illouz
Paperback, February 2008
Cold Intimacies by Eva Illouz
Paperback, January 2007