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Daniel Moerman presents an innovative and enlightening discussion of human reaction to the meaning of medical treatment. Traditionally, the effectiveness of medical treatments is attributed to specific elements, such as drugs or surgical procedures, but many things happen in medicine which simply cannot be accounted for in this way. The same drug can work differently when presented in different colours; drugs with widely advertised names can work better than the same drug without the name; inert drugs (placebos, dummies) often have dramatic effects on people (the 'placebo effect'); and effects can vary hugely among different European countries where the 'same' medical condition is understood differently, or has different meanings. This is true for surgery as well as for internal medicine. This lively 2002 book reviews and analyses these matters in lucid, straightforward prose, guiding the reader through a very complex body of literature, leaving nothing unexplained but avoiding any over-simplification.

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Book Details

ISBN: 9780521000871
ISBN-10: 0521000874
Format: Paperback
(228mm x 152mm x 15mm)
Pages: 182
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 17-Oct-2002
Country of Publication: United Kingdom

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Author Biography - Daniel E. Moerman

Daniel Moerman is William E. Stirton Professor of Anthropology at The University of Michigan-Dearborn.

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