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Description - The Commercial Appropriation of Personality by Huw Beverley-Smith

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

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Book Details

ISBN: 9780521052528
ISBN-10: 0521052521
Format: Paperback
(228mm x 152mm x 23mm)
Pages: 404
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 1-Feb-2008
Country of Publication: United Kingdom

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Author Biography - Huw Beverley-Smith

Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich.

Books By Huw Beverley-Smith

Privacy, Property and Personality by Huw Beverley-Smith
Hardback, November 2005
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Commercial Appropriation of Personality by Huw Beverley-Smith
Hardback, August 2002
$175.50