Call Boomerang Books 1300 36 33 32

Description - Product Innovation by David L. Rainey

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

Buy Product Innovation by David L. Rainey from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780521066013
ISBN-10: 0521066018
Format: Paperback
(244mm x 170mm x 33mm)
Pages: 640
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 29-Feb-2008
Country of Publication: United Kingdom

Other Editions - Product Innovation by David L. Rainey

Book Reviews - Product Innovation by David L. Rainey

» Have you read this book? We'd like to know what you think about it - write a review about Product Innovation book by David L. Rainey and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - David L. Rainey

David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.

Books By David L. Rainey

Sustainable Business Development by David L. Rainey
Paperback, December 2009
Enterprise-Wide Strategic Management by David L. Rainey
Hardback, December 2009