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The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice.

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Book Details

ISBN: 9780521084727
ISBN-10: 0521084725
Format: Paperback
(228mm x 152mm x 22mm)
Pages: 396
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 14-Oct-2008
Country of Publication: United Kingdom

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