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This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

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Book Details

ISBN: 9780521296106
ISBN-10: 0521296102
Format: Paperback
(210mm x 138mm x 14mm)
Pages: 236
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 30-Apr-1980
Country of Publication: United Kingdom

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