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Description - The Business of Research by Margaret B.W. Graham

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

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Book Details

ISBN: 9780521368216
ISBN-10: 0521368219
Format: Paperback
(228mm x 152mm x 16mm)
Pages: 274
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 27-Jan-1989
Country of Publication: United Kingdom

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