Description - The Adaptive Decision Maker by John W. Payne
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
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(234mm x 156mm x 24mm)
Cambridge University Press
Publisher: Cambridge University Press
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