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Description - Serious Money by Clifford W. Brown

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

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Book Details

ISBN: 9780521497800
ISBN-10: 0521497809
Format: Paperback
(228mm x 152mm x 12mm)
Pages: 200
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 1-Jul-1995
Country of Publication: United Kingdom

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