To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltan Kovecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kovecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.
Buy Metaphor in Culture book by Zoltan Kovecses from Australia's Online Independent Bookstore, Boomerang Books.
(228mm x 152mm x 19mm)
Cambridge University Press
Publisher: Cambridge University Press
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Author Biography - Zoltan Kovecses
Zoltan Kovecses is Professor of Linguistics, Department of American Studies, Eotvos Lorand University. He is the author of Metaphor and Emotion (2002), and Metaphor: A Practical Introduction (2000).