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Description - The Business of Ecommerce by Paul May

The Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. He provides a generic model for understanding Ecommerce opportunities, and he explores key application areas that readers can exploit in the real world. The book gathers together all of the relevant technologies and makes them accessible to the reader by explaining each of the key technical topics and issues. This book empowers the decision-maker to make better use of the opportunities of Ecommerce.

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Book Details

ISBN: 9780521776981
ISBN-10: 0521776988
Format: Paperback
(179mm x 109mm x 19mm)
Pages: 288
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 28-Feb-2000
Country of Publication: United Kingdom

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