Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Cotton's Renaissance by George David Smith

Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.

Buy Cotton's Renaissance by George David Smith from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780521808279
ISBN-10: 0521808278
Format: Hardback
(228mm x 152mm x 24mm)
Pages: 364
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 17-Sep-2001
Country of Publication: United Kingdom

Other Editions - Cotton's Renaissance by George David Smith

Book Reviews - Cotton's Renaissance by George David Smith

» Have you read this book? We'd like to know what you think about it - write a review about Cotton's Renaissance book by George David Smith and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By George David Smith

Cotton's Renaissance by George David Smith
Paperback, June 2011
From Monopoly to Competition by George David Smith
Paperback, December 2003
New Financial Capitalists by George David Smith
Hardback, October 1998