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In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe. This is the first full-length study to look at the issue of visual persuasion in both architecture and the visual arts, and to investigate what roles rhetoric played in visual persuasion, both from the perspective of artists and that of viewers.

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Book Details

ISBN: 9780521844352
ISBN-10: 0521844355
Format: Hardback
(253mm x 177mm x 17mm)
Pages: 240
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 27-Aug-2007
Country of Publication: United Kingdom

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Author Biography - Dr. Caroline van Eck

Caroline van Eck is Professor of the History and Theory of Architecture at Leiden University in The Netherlands. She has received fellowships from the Samuel H. Kress Foundation and the British Council, and in 2004 was the first art historian to be awarded a prestigious VICI grant from the Dutch Foundation of Scientific Research (NWO). She is the author of Dealing with the Visual: Aesthetics: Art History and Visual Culture and The Concept of Style in Philosophy and the Arts, among other books and articles.

Books By Author Dr. Caroline van Eck

Art of Religion by Dr. Caroline van Eck

The Art of Religion

Hardback, June 2008