Call Boomerang Books 1300 36 33 32

Description - Global e-commerce by Kenneth L. Kraemer

Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

Buy Global e-commerce by Kenneth L. Kraemer from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780521848220
ISBN-10: 0521848229
Format: Hardback
(228mm x 152mm x 30mm)
Pages: 468
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 1-Aug-2006
Country of Publication: United Kingdom

Other Editions - Global e-commerce by Kenneth L. Kraemer

Book Reviews - Global e-commerce by Kenneth L. Kraemer

» Have you read this book? We'd like to know what you think about it - write a review about Global e-commerce book by Kenneth L. Kraemer and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Kenneth L. Kraemer

Kenneth L. Kraemer is a Professor at the Paul Merage School of Business and at the Donald Bren School of Information and Computer Science, University of California, Irvine. He is also Director of the Center for Research on Information Technology and Organizations (CRITO) and Director of the Personal Computing Industry Center (PCIC). Jason Dedrick is Co-Director of the Personal Computing Industry Center and Senior Research Fellow at CRITO, University of California, Irvine. Nigel P. Melville is Assistant Professor of Business Information Technology at the Stephen M. Ross School of Business, University of Michigan. Kevin Zhu is Assistant Professor at the Paul Merage School of Business, University of California, Irvine.

Books By Kenneth L. Kraemer

Global E-Commerce by Kenneth L. Kraemer
Paperback, June 2011
$59.36
Asia's Computer Challenge by Kenneth L. Kraemer
Hardback, August 1998
$177.26