Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Global Competitive Strategy by Daniel F. Spulber

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

Buy Global Competitive Strategy by Daniel F. Spulber from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780521880817
ISBN-10: 0521880815
Format: Hardback
(247mm x 174mm x 19mm)
Pages: 306
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 2-Jul-2007
Country of Publication: United Kingdom

Other Editions - Global Competitive Strategy by Daniel F. Spulber

Book Reviews - Global Competitive Strategy by Daniel F. Spulber

» Have you read this book? We'd like to know what you think about it - write a review about Global Competitive Strategy book by Daniel F. Spulber and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Daniel F. Spulber

Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy at the Kellogg School of Management, Northwestern University. He is the founder of Kellogg's International Business & Markets Program.

Books By Daniel F. Spulber

Innovative Entrepreneur by Daniel F. Spulber
Hardback, June 2014
$184.50
Global Competitive Strategy by Daniel F. Spulber
Paperback, June 2011
$52.16
Networks in Telecommunications by Daniel F. Spulber
Hardback, June 2009
$243.00