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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

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Book Details

ISBN: 9780521882149
ISBN-10: 0521882141
Format: Hardback
(228mm x 152mm x 24mm)
Pages: 370
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 13-Dec-2007
Country of Publication: United Kingdom

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Author Biography - John Strachan

John Strachan is Professor of Romantic Literature at the University of Sunderland.

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