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Description - Life's a Pitch by Roger Mavity

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written a

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Book Details

ISBN: 9780552156837
ISBN-10: 0552156833
Format: Paperback
(198mm x 127mm x 22mm)
Pages: 304
Imprint: Corgi Books
Publisher: Transworld Publishers Ltd
Publish Date: 11-Sep-2008
Country of Publication: United Kingdom

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Author Biography - Roger Mavity

Stephen Bayley first became famous as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse at the V&A, Britain's first permanent exhibition of design. He then went on to become the first Chief Executive of the Design Museum and he is now a celebrated, outspoken broadcaster and critic, author of 12 books and consultant on design and presentation to companies such as Ford and Coca-Cola.

Books By Roger Mavity

Life's a Pitch by Roger Mavity
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Rule Breaker's Book of Business by Roger Mavity
Paperback, August 2013
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