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Description - Mcdonalds: behind the Arches by John F. Love

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

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Book Details

ISBN: 9780553347593
ISBN-10: 0553347594
Format: Paperback
(228mm x 155mm x 28mm)
Pages: 486
Imprint: Bantam USA
Publisher: Bantam Doubleday Dell Publishing Group Inc
Publish Date: 1-Jul-1995
Country of Publication: United States

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