McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
Buy Mcdonalds: behind the Arches book by John F. Love from Australia's Online Independent Bookstore, Boomerang Books.
(228mm x 155mm x 28mm)
Publisher: Bantam Doubleday Dell Publishing Group Inc
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