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Proper planning and effective management of your trade show presence are the keys to trade shows success for every business. Loaded with real-life examples and brimming with practical guidance on how to plan and execute a trade show marketing effort, "How to Get the Most Out of Trade Shows" includes expert advice on: selecting the right trade shows to attend; setting show objectives; designing effective booth displays; attracting prospects to your booth; selling on the floor; and following upon leads.Plus, this new edition offers powerful information on the importance of effective promotion both before and at the show, tips on how to develop promotions and where to get promotional ideas, and lots of examples of successful promotions conducted by a wide array of companies. You'll also find coverage of relationship building with new clients and booth etiquette. Let "How to Get the Most Out of Trade Shows" teach you how to maximize your company's return on a trade show investment. Steve Miller has advised, consulted, and trained associations, trade show management companies, and corporations all over the world for nearly three decades. The principal of The Adventure of the Trade Shows, he offers his clients consulting services, seminars, and keynote speeches as well as educational products. He resides in Federal Way, Washington.

Buy How to Get the Most Out of Trade Shows book by Steve A. Miller from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780658009396
ISBN-10: 0658009397
Format: Paperback
(228mm x 152mm x 11mm)
Pages: 176
Imprint: NTC Publishing Group,U.S.
Publisher: NTC Publishing Group,U.S.
Publish Date: 1-Sep-2000
Country of Publication: United States


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Author Biography - Steve A. Miller

Steve Miller is an international trade-show consultant and principal of The Adventure of Trade Shows.