Description - The Alliance Revolution by Benjamin Gomes-Casseres
Alliances among firms are changing in the way business is conducted, particularly in the global, high-technology sector. This text argues that the reasons are clear: companies must pool their capabilities to succeed in complex and ever changing businesses. However, the consequences for managers and for the economy have been underestimated. This in-depth account of the world of business alliances as we move into the 21st century shows how collaboration has become integral to modern competition.
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(235mm x 155mm x 20mm)
Harvard University Press
Publisher: Harvard University Press
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Author Biography - Benjamin Gomes-Casseres
Benjamin Gomes-Casseres is Associate Professor of International Business, Graduate School of International Economics and Finance, Brandeis University.