Alliances among firms are changing in the way business is conducted, particularly in the global, high-technology sector. This text argues that the reasons are clear: companies must pool their capabilities to succeed in complex and ever changing businesses. However, the consequences for managers and for the economy have been underestimated. This in-depth account of the world of business alliances as we move into the 21st century shows how collaboration has become integral to modern competition.
Buy The Alliance Revolution book by Benjamin Gomes-Casseres from Australia's Online Independent Bookstore, Boomerang Books.
(235mm x 155mm x 20mm)
Harvard University Press
Publisher: Harvard University Press
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Author Biography - Benjamin Gomes-Casseres
Benjamin Gomes-Casseres is Associate Professor of International Business, Graduate School of International Economics and Finance, Brandeis University.