Description - Birth of a Salesman by Walter A. Friedman
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-19th Century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives.
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(210mm x 140mm x 23mm)
Harvard University Press
Publisher: Harvard University Press
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Author Biography - Walter A. Friedman
Walter A. Friedman is a historian at Harvard Business School and coeditor of Business History Review.