Call Boomerang Books 1300 36 33 32

Description - Brain Arousal and Information Theory by Donald W. Pfaff

Arousal is fundamental to all cognition. It is intuitively obvious, absolutely necessary, but what exactly is it? In Brain Arousal and Information Theory, Donald Pfaff presents a daring perspective on this long-standing puzzle. Pfaff argues that, beneath our mental functions and emotional dispositions, a primitive neuronal system governs arousal. Employing the simple but powerful framework of information theory, Pfaff revolutionizes our understanding of arousal systems in the brain.Starting with a review of the neuroanatomical, neurophysiological, and neurochemical components of arousal, Pfaff asks us to look at the gene networks and neural pathways underlying the brain's arousal systems much as a design engineer would contemplate information systems. This allows Pfaff to postulate that there is a bilaterally symmetric, bipolar system universal among mammals that readies the animal or the human being to respond to stimuli, initiate voluntary locomotion, and react to emotional challenges. Applying his hypothesis to heightened states of arousal--sex and fear--Pfaff shows us how his theory opens new scientific approaches to understanding the structure of brain arousal.A major synthesis of disparate data by a preeminent neuroscientist, Brain Arousal and Information Theory challenges current thinking about cognition and behavior. Whether you subscribe to Pfaff's theory or not, this book will stimulate debate about the nature of arousal itself.

Buy Brain Arousal and Information Theory by Donald W. Pfaff from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780674019201
ISBN-10: 0674019202
Format: Hardback
(235mm x 155mm x mm)
Pages: 224
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 1-Dec-2005
Country of Publication: United States

Book Reviews - Brain Arousal and Information Theory by Donald W. Pfaff

» Have you read this book? We'd like to know what you think about it - write a review about Brain Arousal and Information Theory book by Donald W. Pfaff and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Donald W. Pfaff

Donald Pfaff is Professor of Neurobiology and Behavior at The Rockefeller University in New York City.

Books By Donald W. Pfaff

Hormones, Brain and Behavior by Donald W. Pfaff
Hardback, December 2016
Neuroscientist Looks At Robots, A by Donald W. Pfaff
Paperback, December 2015
Altruistic Brain by Donald W. Pfaff
Hardback, December 2014
From the Couch to the Lab by Donald W. Pfaff
Hardback, March 2012