The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.
Buy Mobilizing Invisible Assets book by Hiroyuki Itami from Australia's Online Bookstore, Boomerang Books.
(235mm x 155mm x 13mm)
Harvard University Press
Publisher: Harvard University Press
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