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The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.

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Book Details

ISBN: 9780674577718
ISBN-10: 067457771X
Format: Paperback
(235mm x 155mm x 13mm)
Pages: 200
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 7-Oct-1991
Country of Publication: United States

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