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Description - Strategic Planning by George A. Steiner

In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.

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Book Details

ISBN: 9780684832456
ISBN-10: 0684832453
Format: Paperback
(235mm x 156mm x 28mm)
Pages: 400
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 1-May-1997
Country of Publication: United States

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Author Biography - George A. Steiner

George A Steiner, Kunin Professor of Business and Society and Professor of Management at UCLA (emeritus), is the author of more than thirty books. He lives in Van Nuys, California.