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Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself. The "New Rules" include: New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did; New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries; New Rule #7: Success requires high personal standards and a strong desire to win.

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Book Details

ISBN: 9780684834252
ISBN-10: 0684834251
Format: Paperback
(216mm x 140mm x 14mm)
Pages: 240
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 19-Jun-1997
Country of Publication: United States

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Author Biography - John P. Kotter

John P. Kotter is Konosuke Matsuhita Professor of Leadership at the Harvard Business School and an internationally recognized authority on managerial behavior and leadership. He lives in Cambridge, Massachusetts, with his wife and children.

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