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From combing the Internet and routine filings with government agencies to employing complex chemical analyzes, competitive intelligence reveals where the market is going, who is leading it, and why. Japanese companies have had competitive intelligence divisions for years, but companies in the rest of the world are far behind in the critical business practice of assembling and converting peripheral data and matters of public record into a market advantage. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.

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Book Details

ISBN: 9780684844046
ISBN-10: 0684844044
Format: Paperback
(229mm x 152mm x 17mm)
Pages: 320
Imprint: Touchstone
Publisher: Simon & Schuster
Publish Date: 11-Feb-1998
Country of Publication: United States

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