Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Strategy is Destiny by Robert A. Burgelman

In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all. With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges,while maintaining flexibility and connection with today's market demands.

Buy Strategy is Destiny by Robert A. Burgelman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780684855547
ISBN-10: 0684855542
Format: Hardback
(234mm x 155mm x 38mm)
Pages: 464
Imprint: Free Press
Publisher: Simon & Schuster Ltd
Publish Date: 15-Jul-2002
Country of Publication: United Kingdom

Book Reviews - Strategy is Destiny by Robert A. Burgelman

» Have you read this book? We'd like to know what you think about it - write a review about Strategy is Destiny book by Robert A. Burgelman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Robert A. Burgelman

Robert A. Burgelman is the Edmund W. Littlefield Professor of Management at Stanford University and Director of the Stanford Executive Program. He is on the editorial board of the Strategic Management Journal, Organisational Science and California Management Review and lives in Portola Valley, California.

Books By Robert A. Burgelman

Becoming Hewlett Packard by Robert A. Burgelman
Hardback, December 2016
$43.16
Inside Corporate Innovation by Robert A. Burgelman
Paperback, August 1988
$25.19