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The concept of personal branding has become a powerful practice in the business world. In BUILD YOUR OWN LIFE BRAND! Stedman Graham explains how to develop a 'life brand' that builds personal value and adds value to work, relationships, and community. Graham teaches readers how to identify their individual assets, their talents, knowledge, and personal characteristics, as well as how to utilise those strengths in everything they do. He describes the various ways they can find the best opportunities to contribute their value to 'target markets' in both their personal and professional lives; provides methods for marketing personal life brands without blatant self-promotion; and offers smart advice on expanding brand assets through service to others. BUILD YOUR OWN LIFE BRAND! is filled with examples of men and women who have created powerful, positive images of themselves, people ranging from unsung waitresses and small town politicians to world famous athletes, musicians, entertainers and business and government leaders.

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Book Details

ISBN: 9780684856988
ISBN-10: 0684856980
Format: Paperback
(214mm x 139mm x 15mm)
Pages: 256
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 1-May-2002
Country of Publication: United States


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Author Biography - Stedman Graham

Stedman Graham is chairman and chief executive officer of S. Graham & Associates, an educational company that creates customised corporate training and leadership development programs. He is also the author of two New York Times bestsellers, You Can Make It Happen and Teens Can Make It Happen.

Books By Author Stedman Graham

Who are You? by Stedman Graham

Who are You?

Hardback, May 2005
Move Without the Ball by Stedman Graham

Move Without the Ball

Paperback, August 2004
Teens Can Make it Happen Workbook by Stedman Graham

Teens Can Make it Happen Workbook

Paperback, December 2001
Ultimate Guide to Sports Marketing by Stedman Graham

The Ultimate Guide to Sports Marketing

Hardback, April 2001