Call Boomerang Books 1300 36 33 32

Description - Kotler On Marketing by Philip Kotler

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Buy Kotler On Marketing by Philip Kotler from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780684860473
ISBN-10: 0684860473
Format: Paperback
(234mm x 153mm x mm)
Pages: 272
Imprint: Simon & Schuster
Publisher: Simon & Schuster
Publish Date: 30-Dec-2000
Country of Publication: United States

Book Reviews - Kotler On Marketing by Philip Kotler

» Have you read this book? We'd like to know what you think about it - write a review about Kotler On Marketing book by Philip Kotler and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Philip Kotler

Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.