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Description - Market Driven Strategy by George S. Day

In 1990, George Day coined the phrase 'market-driven' and revolutionised the way companies worldwide think about business. Day reminds us that every employee in every company needs to always consider the market, not just the marketing or sales departments. Day provides a step-by-step guide to a proven five-step system for becoming market-driven: select markets, differentiate products, choose communication and distribution channels, decide on the scale and scope of support activities, and select areas for future growth. This pioneering volume, enhanced by examples from Day's work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J.Heinz, IKEA, Nestle, and 3M, is the essential guide to this proven strategic approach.

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Book Details

ISBN: 9780684865362
ISBN-10: 068486536X
Format: Hardback
(235mm x 156mm x 33mm)
Pages: 432
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 10-Nov-1999
Country of Publication: United States

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Author Biography - George S. Day

George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including The Market Driven Organization, the companion volume to this book. A consultant to leading corporations worldwide. Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.

Books By George S. Day

Market Driven Strategy by George S. Day
Paperback, December 2014
Innovation Prowess by George S. Day
Paperback, April 2013
Market Driven Organization by George S. Day
Paperback, October 2007