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Who will determine what Americans are thinking when they cast their votes in the year 2000? Martin Plissner, former political director of CBS News, has played a central role in the network coverage of every presidential campaign since 1964. In The Control Room, he shows how all the elements of our nation's greatest contest -- the primaries, the conventions, the counting of the ballots --are shaped by the networks' struggle for supremacy in today's media-intensive age. From the earliest announcements to the final swearing-in, those inside the control rooms determine what Americans care about when they enter the polling booths and whom the country ultimately sends to the Oval Office.

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Book Details

ISBN: 9780684867724
ISBN-10: 0684867729
Format: Paperback
(214mm x 139mm x 17mm)
Pages: 256
Imprint: Touchstone
Publisher: Simon & Schuster
Publish Date: 1-May-2000
Country of Publication: United States

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Author Biography - Martin Plissner

Martin Plissner is recently retired from his position as Executive Political Director of CBS News. He lives in Washington, D.C.