1300 36 33 32

In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.

Buy Marketing Modernism in Fin De Siecle Europe book by Robert Jensen from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780691029269
ISBN-10: 0691029261
Format: Paperback
(229mm x 152mm x 23mm)
Pages: 376
Imprint: Princeton University Press
Publisher: Princeton University Press
Publish Date: 23-Dec-1996
Country of Publication: United States

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Modernism in Fin De Siecle Europe book by Robert Jensen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Books By Author Robert Jensen

End of Patriarchy by Robert Jensen

The End of Patriarchy

Paperback, November 2016
$22.46
Plain Radical by Robert Jensen

Plain Radical

Paperback, October 2015
$24.29
Strategic Management by Robert Jensen

Strategic Management

Hardback, October 2015
$271.76
Arguing for Our Lives by Robert Jensen

Arguing for Our Lives

Paperback, April 2013
$24.31